Don’t Wait—Rebuild the Plan If you’re falling short of your goals, it’s not time for excuses. It’s time for adjustment. In every real estate market—good, bad, weird, or “unprecedented”—there is a business plan that works. The market is never the whole problem; your plan and your approach are almost always the part you can fix. … Continued
How to Stay Alive in a Repetitious Business Mike Ferry used to describe our business as “repetitious boredom.” You know what? He wasn’t wrong. Real estate – and sales in general – is a strange mix of excitement and monotony. The adrenaline of a new listing, a fresh lead, a big closing… wrapped inside hours … Continued
How Do I Get—and Convert—High-Quality Leads in a Tough Market? If you spend time listening to agents in today’s market, one question rises above all others: “How do I reliably get high-quality leads and convert them—when buyers are more cautious, financing is tighter, and competition is fierce?” It’s not a side issue. It’s the core … Continued
