Recent announcements involving Zillow, Compass, Redfin, and major brokerage alliances have made one thing plain: this is not mainly a fight about helping the consumer. It is a fight over who gets to be the first point of contact with the consumer. That matters because first contact usually controls the conversation. And the one who … Continued
How to Stay Alive in a Repetitious Business Mike Ferry used to describe our business as “repetitious boredom.” You know what? He wasn’t wrong. Real estate – and sales in general – is a strange mix of excitement and monotony. The adrenaline of a new listing, a fresh lead, a big closing… wrapped inside hours … Continued
In today’s fast-paced sales world, most agents believe they have a lead problem—they think that getting more leads will solve all their sales woes. But the truth is, it’s not the quantity of leads that makes or breaks your sales success. It’s how you follow up with those leads that matters. In this blog from … Continued