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People Are the Point

What Zillow’s Criticism of Real Estate Gets Wrong Zillow recently claimed that same-agent dual agency and off-MLS listings cost home sellers billions of dollars. That is a serious accusation. It deserves a serious response. Real estate is not an 80,000-foot spreadsheet. It is local, personal, emotional, financial, and relational. People are still the point. A … Continued

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The #1 Question Agents Are Asking Today:

How Do I Get—and Convert—High-Quality Leads in a Tough Market? If you spend time listening to agents in today’s market, one question rises above all others: “How do I reliably get high-quality leads and convert them—when buyers are more cautious, financing is tighter, and competition is fierce?” It’s not a side issue. It’s the core … Continued

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